Everyday, we get news about lots and lots of competitions. But didn’t you notice that some are called contests. And others are called giveaway or sweepstakes. Haven’t you thought, what are the differences between these three words?
Well, the answer is simple. Contests, giveaways or sweepstakes are just the same. They give prizes to the participants. That means their customers recieve some of their products. After we use their products, we will buy even more of their products when we know about their. So, basically, they are trying to get us to buy their products.
The difference between the three are what they call the competition. They only name the competition differently because of the language in certain countries are not the same. But there are still a comparison between the three. It is important to know this if you or your company are giving your customers or readers a “free” prize.
First of all, if you pick the winner of your giveaway based on their skill to win the prize and your participants have to pay some value to participate in the then your competition is a contest. For example, you have to play a game. Whoever gets the highest score is the winner.
Second, if your participants do not have to pay value or use any skill to participate, you’re running a giveaway. You are giving prizes to people and they do not give you anything. An example of a giveaway is when the participants have to tag your company’s name on their pictures to get a free handbag. But there must be some rules like the picture has to be a picture of you standing in front of their store.
Lastly, Sweepstakes are a game of chance. An example is you write your name down on a list. And then they put the names in a big box and just randomly fish out some names. Then those lucky names are the winners.
So now you know what is the difference contests, giveaway and sweepstakes. So if you get any news about any contests, giveaway or sweepstakes with exciting prizes, you know what you must do to win that prize.
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